Many new SaaS startups have fairly less experienced growth and marketing teams, and reading up can do wonders to boost their skills. However, there are endless resources on SaaS metrics and growth hacks out there. With so much information coming in from all sides, it can be difficult to figure out the right resources. This is why we are here to help you with guidance from leading industry experts that can break down the importance of SaaS metrics for your business. Here’s a list of the 7 best books on SaaS metrics
1. Customer Success: How innovative companies are reducing churn and growing recurring revenue
by Nick Mehta, Dan Steinman, and Lincoln Murphy
It can be overwhelming to gather a lot of data and not know how to use it productively for the growth of your SaaS startup. Written by three of the best people in SaaS sales, Customer Success will help you form strategies for utilizing SaaS metrics in the correct way. It is written in a language that is accessible to even the freshest people in the SaaS business, and this is what makes it one of the best books on SaaS metrics out there.
It’ll give you an overview of important SaaS Metrics, how to calculate them, and creative ways to use that data for growth. It is also a great read for SaaS businesses that are considering switching to a customer success model.
Also read: Top Customer Success Metrics to improve Retention
Formats: Hardcover, ebook, audiobook
2. Lean Analytics: Use Data to Build a Better Startup Faster
by Alistar Croll and Benjamin Yoskovitz
The endless pit of collected data can be confusing, but this book tells you how you can use one key metric to maximize the growth of your SaaS business. Additionally, it also helps you adjust growth plans and other goals based on the data so you can aim to grow at a sustainable pace. From having a comprehensive understanding of SaaS metrics to using them to be data-driven instead of just data-informed, Lean Analytics will guide you with case studies and real life examples in the form of interviews with experts from the industry.
Formats: Hardcover, Paperback, Ebook, Audiobook
3. Scaling Lean: Mastering the Key Metrics for Startup Growth
by Ash Maurya
Next on our list of 5 best books on SaaS Metrics, Scaling Lean gives you the ability to predict the potential for growth and success of your startup with the help of some key metrics. These key metrics can also help you display the profitability of your business to potential investors. It also includes case studies of other successful ventures like Facebook, Tesla, Hubspot, etc.
Also read: Top 5 Marketing Metrics to Track for Your SaaS Business
4. The essential SaaS metrics guide: how to grow your subscription business by measuring it the right way
by Leonardo Faria
Running and scaling a SaaS venture is no easy task, and Leo Faria is here to hand you the bitter truth. However, this short and affordable read is a true lifesaver for anyone who is new to the world for SaaS. As a 15+ years veteran of the industry, Faria has compiled a list of the 5 most important SaaS metrics that you can track and use for growth (Average Revenue Per Account (ARPA), Churn, Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), Monthly Recurring Revenue (MRR)). The essential SaaS metrics guide is also a must-read for traditional businesses who are looking to transition to a SaaS business model.
Format: Ebook
5. The Lean Startup: How today’s entrepreneurs use continuous innovation to create radically successful businesses
by Eric Ries
Final on our list of 5 best books on SaaS metrics, The Lean Startup has been hailed as the bible of Startups. It is a great read to understand radio innovation, and the way to remain relevant in an ever-evolving industry. With a build-measure-learn approach, Ries helps readers in operating their businesses on a daily basis. He also emphasizes the importance of finding and tracking the SaaS metrics that are right for your specific business.
Formats: Hardcover, Paperback, Ebook, Audiobook
Also read: Top 5 Retention Metrics to Track for Your SaaS Business
6. Lost and founder: a painfully honest field guide to the startup world
By Rand Fishkin
Lost and founder is the true story of Rand Fishkin, the founder, and ex-CEO of Moz. Unlike most other stories about genius college drop-outs who end up making millions off of a great idea, Fishkin gives us a more realistic, honest, and painful point of view. This is not just a startup story but also a comprehensive guide to marketing management.
While the book is not exclusively about SaaS metrics, Fishkin discusses them along with the other lessons he learned in his journey, specifically in chapters nine and seventeen. There is no list of the top ways to measure the growth of your SaaS startup, but there is genuine advice on you can do it.
Formats: Hardcover, Paperback, Ebook, Audiobook
7. From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue
By Aaron Ross and Jason Lemkin
From impossible to inevitable is a detailed and very specific guide in marketing and sales that gives you a template to grow your business. This template is based on the growth experience of some of the fastest-growing companies, along with the authors’ own success and growth strategies. While there is no specific chapter dedicated to SaaS Metrics, the detailed guide does shed light on the importance of the right metrics.
Formats: Hardcover, Paperback, Ebook, Audiobook
Well, that’s a wrap on our 7 best books on SaaS Metrics. While there can be no universal honest-to-god list of SaaS metrics that is exactly right for your business, these books will definitely help you figure yours out for yourself. Once you have a solid grip on SaaS metrics, your growth plan is ready to take off. We hope this list was helpful!
