Doesn’t the idea of learning to code seem like an expensive and time-consuming procedure to you, especially when you have a whole business to manage? We all know how challenging it can be, but luckily no-code development platforms came to the rescue! The idea of ‘no code’ has entirely transformed business development over the past few years and because of this revolutionizing concept, building complex apps and websites doesn’t require professional developers anymore.
Currently, no-code tools are being used by everyone: founders, developers, marketers, admins, analysts etc. But as a marketer, you must be wondering which no code products are best suited for you, among the ones that are available right now?
To save you from the misery of going through 1000s of Martech products, we have curated a perfect 2021 list of the most trending software that is sure to help you.
Read: The No-code tech: Transforming Businesses
Website and Content Designing Tools
Workflow and Automation Tools
Top Data Analysis Tools
Before we begin, let's understand No Code a little further.
What is No Code?
Fortunately, it is no longer the 1900s where you needed to know how to code to even operate a computer. ‘No Code’, a word first used by Product Hunt's founder Ryan Hoover, is a development platform that ensures that coders, as well as newbies, can create and operate software through the use of GUI, rather than having to rely on programming. Things that used to be difficult, like creating websites and designs, visualizing and analyzing data, have now become super easy. This means that even if you don’t know how to spell ‘coding’, you need not worry!
How businesses use Martech tools to market their products?
Let's discuss how you can use these tools to “martech” your products. There are three main tasks that a marketer must carry out regularly to optimize their marketing campaign - pay attention to design and websites, do an in-depth data analysis, and establish automated workflows. As complicated as they may seem, due to no code martech tools available today, these processes have become very simple and anyone can market effectively. Most businesses that are currently doing well are growing through the use of these tools. It saves time, expense, effort and dependency. There are many software out in the market right now that are intelligently coded to help you accomplish these tasks, without having to code. What does become difficult then, is to be able to come up with a good Martech Stack, hence to help you, we have come up with a perfect list. Keep reading to learn about the most trending and useful products that are sure to help your business. Also, if you are interested in getting a deeper understanding of Martech, watch the video here!
So, let's quickly get to our first Martech tools category and dive into our product list!
Website and Content Designing Tools
AppyPie
AppyPie is a cloud-based mobile application, website building and workflow automation software, which requires no coding and yet allows you to produce high quality and advanced content for smart devices. You can make top-ranking material simply by dragging and dropping components! All you need to do is download AppyPie on your phone/laptop and you can start creating! It is specifically great as its user friendly and pretty much an all in one tool.
Webflow
Webflow is a wonderful tool if you are looking for software that can build responsive websites which you can directly launch or even export the code for. It's very easy to use, has a large number of templates and the best part is that there is no set trial period - you can take as long as you want to build your website! Another great thing is that it is customizable and focuses on details, which many other tools don’t. If you get the right plan, you can essentially get every business and website-related task like SEO, marketing, etc. done for you.
Bubble.io
“We aim to build the best platform that empowers our users to create powerful web apps without writing code.”
Bubble.io, launched in 2012, is a development and application platform founded by the Bubble group that allows people of any skill to develop web applications. With this tool, you can prototype an application within hours, launch it, and track your growth. It has a very strong and useful point-and-click web editor with which you can run workflows and create simple as well as complex designs. There are over 820,000 ‘bubblers’ in their community right now and I am sure you will not look for an alternative once you join them. Many of their users are top brands that are earning huge revenues and you could be one of them too!
Shopify
If you are looking to sell products through an e-store, Shopify is a great e-commerce tool that you can use to build eye-catching websites and operate your business. Furthermore, your payment process and other components will all be automatically taken care of. Shopify also has many integrations available, including HubSpot, eBay, Facebook, Zendesk, etc. Along with that, it provides marketing options such as email marketing, and Google and Facebook ads, giving you a well rounded inorganic advertisement campaign. It's a decent no-code tool to create a website and their customer service is very fast and cooperative too.
Voiceflow
In the past few years, the use of voice search has become a huge part of our lives, which is why it becomes important for every website or application to have this feature available to do well. With the help of Voiceflow, the task of building voice apps for Alexa and Google Assistant becomes effortless. It is a user-friendly tool that lets you build your application with its drag and drop editor. It has very advanced editing capabilities, an easy to use voice modulation system, and of course no coding is necessary!
Wix
Wix is a website creator with over 500 category-specific templates available to use. All you have to do is drag and drop elements to create your desirable website! It has an AI platform integrated into it, providing you with much-code-to that is required. The best part about Wix is that it even has Wix ADI, in which Wix designs the website for you, according to your requirement! This can lessen the pressure from your shoulders plus it's inexpensive and easy to use! The tech support is also always available.
Figma
Figma is a browser-based vector graphics editing tool that can be used for UI as well as UX designing while collaborating with teammates. Its mission is to give designers, of any skill, a chance to create and prototype their artwork rapidly without having to code. You can even export your design code and embed it on your websites. With Figma, it is possible to create your designs from scratch or prototype them specifically for a social media platform such as Facebook, Instagram, etc. It makes designing possible for a person of any skill through its API. It even has a free version - so you can check out if it's the right fit for you!
Workflow and Automation Tools
HubSpot
HubSpot is a top-ranked all-in-one marketing tool! It can help you build a website, optimize it, manage your team and contacts, and analyze and track how your campaign is doing. Along with this, it can be instructed to send any scheduled marketing emails which are eye-catching and very effective, further helping your workflow and automation. They also provide a full course on how to use HubSpot on HubSpot Academy, with which you can go from a novice to an expert.
Slack
Slack is the king of communication tools. It has immensely increased in popularity over the past few years as it provides smooth and efficient reporting. Slack not only lets you talk to your teammates, but can connect you to your clients too. It can 100% integrate with many top software companies such as HubSpot, Google Drive, Zoom, Coda and many more. Slack also notifies you about rising business tools now and then so that you stay in trend. You can use slack on your phone, laptop, or tablet, wherever you feel comfortable! It is secure, user friendly and professional.
Mailchimp
“Mailchimp helps small businesses do big things, with the right tools and guidance every step of the way.”
You know how difficult it can be to have to wait and send out each email one by one, and that too, at different times. To save you from the trouble, Mailchimp helps you send scheduled emails, create stunning landing pages, digital ads, and social media ads. Mailchimp also has other features such as website builder, audience management, range of creative tools, marketing automation, and insights and analytics. MailChimp is one of the best email marketing tools and it can make your workflow so much easier.
Zapier
“Easy automation for busy people. Zapier moves info between your web apps automatically, so you can focus on your most important work.”
The tiresome repetitive tasks are boring and burdensome for all. Zapier aims to automate this tedious process by interlinking a range of web applications and creating perfect workflow and automation. This genuinely saves a lot of time and effort, which you can use to carry out other tasks. With the help of Zapier, you no longer need to waste time getting personalized and coded integrations between different software, like you had to before!
Stripe
Stripe is a payment tool used by top brands such as Google, Amazon, Deliveroo, Shopify, Zoom, Xero and many others. If you are looking for a no code payment infrastructure, Stripe is your go to. For any business, it is mandatory to have a safe and secure way to accept/send payments. With the help of Stripe, you can take payments, send refunds, and carry out any financial business transactions online in over 135 currencies. Also, it can be integrated with HubSpot, Slack and many other tools, which may become a part of your MarTech Stack.
Airtable
Airtable is a cloud collaboration database no-code tool, founded by Howie Liu, Andrew Ofstad, and Emmett Nicholas in 2012. It's a great workflow management tool that can help you organize and track tasks for your team in different views available - Calendar and Kanban. It is also an amazing tool for creating shareable databases and is a perfect fusion of spreadsheets and databases (so no SQL scripting required)! You can curate any information into directories, inventories, lists, etc, no matter how new you are to this. You can even embed all that information into your websites! Besides that, it allows you to streamline your work with powerful integrations which can be integrated through Zapier, Workato, Integromat, or Automate.io!
Coda
Are you tired of having 50 document tabs open? Well, then you must check out Coda! Coda has transformed the idea of online documents, hence it is gaining immense popularity among marketers and businesses. It is a perfect blend of a digital documentation and team management tool so you can manage your tasks while working on well structured and embeddable documents. Top teams such as Figma, New York Times, Square, Spotify and Uber are all running on Coda!
Data Analysis Tools
Screaming Frog
“Screaming Frog SEO Spider is my "go-to" tool for initial SEO audits and quick validations: powerful, flexible and low-cost. I couldn't recommend it more. " - Aleyda Solis (Owner, Orainti)
Want a tool that can crawl through your website and optimize your technical SEO? Well, then you have to check out Screaming Frog! It will greatly increase your SEO so you don’t have to worry about ranking low again! They also have a free version with which you can get yourself started and discover its features. Click here to see their website, features and pricing! Some really big brands like Google, Amazon, Disney and Apple all use this tool!
Databox
Have you had to log into a ton of tools to check your company performance? With Databox, you can drag and drop all your KPI in one place so that you don’t need to waste time collecting data from all the different platforms. It will help you check data and create reports in minimal time so you can spend more time checking insights. Databox lets your mix and match data from different sources into a dashboard (which you can create from scratch; no coding required) and get an overview of how well your company is doing! A range of integrations is available such as Google Analytics Dashboard, Stripe Dashboard, HubSpot Marketing Dashboard, Facebook Pages Dashboard and many more.
Insycle
“The modern way to organize, cleanse, and update customer data – all in one place.”
Insycle is a great tool that can prevent you from wasting time on mundane work. According to research, a business spends most of its time preparing the data. So why are you wasting your time? Insycle is used by some famous brands such as Zendesk, Salesforce, Intercom, Yext, etc. It can help you manage, prepare, organize, clean up and automate any data. It even has a free trial period with which you can check out your software! You will be able to fully gain control of your data.
Google Analytics
Google Analytics is a free and user-friendly website analytics tool created by Google to help you optimize your website. With the help of Google Analytics, you can track the traffic on your website and know major details about your leads like- where the visitors are from, where they got to know about your website, how much time they spent, products your visitors are interested in, etc. Using Google Analytics can help you make major changes to your website that will increase traffic and user experience. The good thing about Google Analytics is that it can integrate with many SEO tools, so you can create a great combination for yourself. Along with that, it is usable with GoogleAdWords and Google Data Studio, with which you can get comprehensive and in-depth analysis. Though the free version is quite decent, it also has other plans available such as $150,000 per year.
BuzzSumo
BuzzSumo is a social media analytics platform, perfect for your Instagram, LinkedIn, Facebook and Twitter Pages! It lets you track the performance of all your social media posts in well-designed dashboards. Thousands of trusted marketers such as Buzzfeed and The Telegraph use this tool to analyze their content. It lets you examine data from a range of periods - over the past 24 hours, 3 months, etc. Through BuzzSumo, you can see the most trending social keywords. Along with that, it also offers keywords search, backlink information, and many other marketing advantages. It has 4 main features - Discovery, Research, Influencers and Monitoring. You can also add it on Chrome through Chrome Extension! Try their software for free in the 30 days trial period and check out their plans here!
WordStream
If you are a Pay-Per-Click Marketer, you need to use WordStream! Advertising is a very hard part of the marketing campaign as you need to have many things figured out - target audience, timings, design, UI/UX and what not. If you are looking to manage and strategize your inorganic advertisements, WordStream is the tool for you. This tool helps you analyze how well your ads are doing on Google and if any weaknesses are found then it sends a detailed report. It has great features like time-saving alerts, a cross-platform reporting dashboard, easy-to-use solutions for ad creative and cutting-edge AI technology that can make your advertisements better. A total of $19,215,412,404 ad spend has been analyzed. Google, Facebook and Microsoft are its marketing partners.
Optimizely
Want to know which version of your web pages are the best? Then you need to carry out A/B tests on your webpage and products. To help you with this, Optimizely is an effective tool for A/B testing. It is an easy to use tool that can help you change the designs of your website, without changing your code or needing to code. Optimizely can make your life easier as it has many integrations available such as Google Analytics. With the integration, it will become very easy for you to track the impact of the changes you made to your website. If you are someone who wants your website performance to go well then A/B testing is mandatory to increase your ROI.
Conclusion
Over the past decade, no code has revolutionized online marketing. With the options provided above, you can optimize your campaigns effectively; so take your pick and create a MarTech Stack today! If you thoroughly integrate the right tools you can perform the three areas of marketing without any problem and get surprising results - high traffic, high revenue, low costs and less time wasted.
For 101 information on 'No-Code' Technology, check out our article here.
