Are you dissatisfied with few opt-ins and poor conversions on your landing pages? Do you ever wonder why visitors to your SaaS website do not take action despite the fact that you have a beautiful and appealing landing page?
Landing pages are unquestionably the most effective lead conversion strategy available. They are an integral component of the user experience and play a significant role in encouraging conversions. In fact, they can become the backbone of your content strategy if you give them enough thought and effort.
An effective landing page increases traffic, boosts SEO, and strengthens your brand. It may also be used as part of a successful PPC campaign. But the fundamental issue here is, if landing pages are so essential, why isn't every company utilising them? Well, there is a common misunderstanding that they are difficult to build and manage. Fortunately, this is not the case. Building a successful landing page is less about flash and more about delivering what your customers want.
Optimizing your SaaS landing pages for conversion is critical if you want to maximise the traffic that comes to your website.
What’s the difference between a landing page and a webpage?
A landing page differs from a regular website in that it is often a separate web page used for marketing efforts. It is the location where a visitor "lands" after clicking on a link in an email, social advertising, search ads, or other similar locations on the web. Landing pages are intended to convert visitors—what I refer to as a single focus or objective known as a call to action (CTA). This may be anything from collecting leads to directly linking to sales or a subscription.
A landing page's main characteristics include:
- There is just one goal/CTA.
- There should be less distractions on the website and fewer links.
- Messaging and design are perfectly matched to a campaign or ad.
- Audience segmentation.
Web pages, on the other hand, are meant to be explored. Web pages include many pages that describe what your company does, who you are, and what products/services you provide. They cover all your company has to offer and lead visitors to learn more in various parts of your website.
Some of the most important aspects of a web page are:
- There are many page objectives.
- There are many links, buttons, and navigation options enabling visitors to perform different activities.
- Messages that are generic and catch-all.
- To promote exploration, several pages are linked together through nav menus.
Here are some dos and don'ts for creating the ideal SaaS landing page:
Create a Super Amazing Headline:
When your visitors arrive at your landing page, the first thing their eyes will be attracted to is the headline: keep them engaged with a snappy and original phrase, question, or jaw-dropping piece of information that will make it clear they need to know more.
Bonjoro
This top of the page is really clever!
Not only do you get the gist of the product from the headline (which is difficult to pull off), but you also get a video on the side.
That video is very intriguing since there are many individuals talking throughout it and they offer you a mix of a testimonial and a product tour... It is EXTREMELY powerful!
Value Proposition:
Have a very clear value proposition. You must convey to them what is in it for them. If something isn't obvious and strong, they'll go on to the next item.
Muzzle
The value proposition is clearly shown on the landing page, and visitors are informed about what the product performs and why it may be beneficial to them.
Muzzle is an app that allows you to mute alerts while taking screenshots or sharing your screen. The landing page immediately demonstrates to visitors when and why this is a beneficial thing to have. As soon as you land on the website, potentially humiliating alerts emerge.
The creative website makes you chuckle and immediately sells the advantages of Muzzle's product. It also enables Muzzle to keep content to a minimum while maintaining the page's clear, crisp appearance. The short text they employ performs an excellent job of summarising their product in a single line.
CTAs are the king of your landing page:
You clearly need a strong call to action. You must tell them what to do-right click here, join up here, give your email address, and so on. You're more likely to lose a lead if you're not straightforward and forthright.
AgoraPulse
Animations in conjunction with CTAs for SaaS firms are unquestionably cool. It helps the user to become better acquainted with your platform and its use, while also providing you with marketable material across various platforms for a variety of applications. AgoraPulse manages to strike the right mix between capturing the user's attention with the CTA and entertaining them with a pretty interesting animation.
Keep them focused:
People lose interest if you show them all you have. You will lose them if you clog your landing page with all the insignificant and misdirected information. As a result, on landing pages, you must keep visitors focused by restricting a lot of things.
AdEspresso
The AdEspresso landing page is basic and clear, which isn't a bad thing. Above-all, you just need a strong headline, a compelling description, and a large, bold call-to-action button.
Don't overdo it with links:
Keep the amount of links on the landing page to a bare minimum. The reason for this is that it will distract your subscribers from focusing on the goal. When a visitor eventually clicks through to your landing page, you don't want to lead them away or distract them with other dazzling things. The sole goal of your page is to get your visitor to react to whatever call to action you've carefully put on it.
Images and videos:
The next item you should keep an eye on is the visuals. Always show them a picture, animation, or video clip that describes what they will get, essentially informing them what they are signing up for. That picture may also elicit emotions, leading to people taking action.
Gusto
Despite the many apps advertised, Gusto does an excellent job of keeping their landing page basic. The images on the page evoke emotions, prompting individuals to take action.
Social proof:
The many methods in which you may offer social evidence on your landing page. The ideal approach is to offer video testimonials from actual consumers who have enjoyed your product or service. You may also include instances of case studies and how your existing customers benefited from utilising your solution. The amount of shares on social media sites is an excellent method to demonstrate social proof.
2U
2U, an education SaaS firm, leverages expert social evidence to boost the credibility of its webpage. Highlighting press references on your website conveys authority and informs users that prominent voices are speaking about you in the media.
Ace the copy game:
Finally, the copy on your landing page should be simple and straightforward. If a client can rapidly comprehend what you're providing, they'll be able to decide if it's appropriate for them. Finally, excellent content may help you convert more qualified leads into customers.
MeetEdgar
It has an excellent headline. MeetEdgar is well-acquainted with its prospects and understands that consumers are cautious about the ROI of social media. With a single sentence, it answers their concerns and describes their issue.
Make it mobile optimized:
Majority of today's population spend the most of their online time exploring and purchasing from the convenience of their mobile device and get immediately put off by a site that isn't mobile-optimized. Maintain a low bounce rate by ensuring that your landing page and all subsequent pages are mobile-friendly.
Loom
Video messaging is a service that allows people to communicate with one another through video. Loom has done an excellent job of adapting the interactive components and visual storytelling found on its website to mobile devices by reducing the content architecture where necessary and using a different strategy for tabs.
Here are a few more critical things to bear in mind
- Maintain a 1:1 Attention Ratio to keep people engaged.
- Create a simplified experience with good message matching.
To summarise, remember these dos and don'ts the next time you create a landing page for your SaaS product. The way you build these components will have an effect on your conversions. That is why doing split tests is usually a smart idea. A little change in your copy or hero shot may skyrocket your SaaS business.
