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Drift
Drift
Call-to-Action
Drift is a Conversational Marketing platform that integrates chat, email, video, and automation to reduce the friction associated with company purchasing.
What makes it unique?
With the homepage's major CTA, Drift takes a "show, don't tell" strategy. Below the form, a piece of text describes what the visitor would see if they input their email address and click the button: "See what Driftbot may look like on your website." The minimalistic style of this website draws attention to the term NOW and conveys the sense that Drift is all about moving quickly and providing results.
Call-to-Action
Draftbit
Draftbit
Homepage
Draftbit is Application Development Software.
What makes it unique?
Draftbit employs a lengthy homepage version to unravel all of the product's capabilities in an entertaining and engaging manner. Draftbit demonstrates — rather than telling — how to visually develop native mobile apps on their platform by using images, code snippets, and product mockups.
Homepage
Deadline Funnel
Deadline Funnel
Navbar
Deadline Funnel is a platform that helps digital marketers boost conversions by employing tailored deadlines, resulting in increased sales and business development.
What makes it unique?
The menu of Deadline Funnel is quite typical, however the “how it works” link contains a dropdown with some colorful symbols. The “log in” and “try it free” buttons are located on the right side.
Navbar
Dataguard
Dataguard
Pricing
DataGuard is a Privacy-as-a-Service firm that helps businesses become and stay compliant with existing privacy regulations.
What makes it unique?
Dataguard's pricing page includes an interactive quiz to help you choose the appropriate bundle for your business and goals. The Dataguard price page also contains a benefit breakdown analysis, social proof, commonly asked questions, and a variety of CTAs designed to convert their audience.
Pricing
Culture Amp
Culture Amp
Call-to-Action
Culture Amp is the premier employee experience platform, assisting businesses in improving employee engagement, retention, and performance.
What makes it unique?
Consider your pricing point and how clients are onboarded to your product when creating your CTA. Culture Amp is a team engagement and performance solution for companies with 50 to 2,000 workers or more. Its primary CTA encourages users to "Book a demo" of its product. This allows Culture Amp to offer a more personalized approach to sales.
Call-to-Action
Curated
Curated
About Us
Curated is an information curation software enables organizations to find and distribute content from third-party sources with their own audiences for marketing objectives.
What makes it unique?
The narrative is the sole content block present. And if there is one takeaway from this blog article, it is that your story must be told. Everyone has a story to tell. However, not everyone is capable of doing so. So, if you aren't a fantastic storyteller or copywriter, locate someone who is and have them write it for you.
About Us
CloudApp
CloudApp
Homepage
CloudApp is a cross-platform screen capture and screen recording desktop client that supports online storage and sharing.
What makes it unique?
The CloudApp team went for a more professional appearance, with a white main page and header, blue buttons, and constantly changing GIFs and motions.
Homepage
Cognito
Cognito
Navbar
Cognito, the world's most sophisticated watchlist platform and the lowest friction identity verification service, offers quick online verification, compliance, and the world's most advanced watchlist platform.
What makes it unique?
Dropdowns are used by Cognito to provide visitors some secondary options. The dropdowns have a blog backdrop, and the "products" section has the selections presented horizontally with icons.
Navbar
Clio
Clio
Pricing
Clio is a business that specializes in legal technology. It provides legal offices with cloud-based software that manages client intake, contact management, calendaring, document management, timekeeping, billing, and trust accounting.
What makes it unique?
The pricing page begins with a hero section with a brief title: Product pricing. Below the headline, there is further material outlining what Clio may provide to law businesses, as well as a brief explanation of their price structure and most popular features.
Pricing
Crazy Egg
Crazy Egg
Social Proof
Crazy Egg can help you identify what's hot and what's not, as well as understand what your website visitors are doing using features like heatmaps, recordings, A/B testing, and more.
What makes it unique?
Typically, a substantial proportion of SaaS sign-ups originate through the price page of the website. Unfortunately, the mix of a free trial and price plans with different CTAs, as seen in the example above, might be perplexing. By emphasizing the "most popular" approach, you can clear up a lot of misunderstanding and keep new leads from delaying.
Social Proof
Cisco Webex
Cisco Webex
Pricing
Cisco's Webex is one of the most popular business solution for video conferencing, online meetings, screen sharing, and webinars.
What makes it unique?
It's simple to obtain precisely what you need with a killer H1 tag and a toggle for annual and monthly billing, as well as product advantages divided up into expandable categories. Cisco's price page exemplifies high-converting, low-friction content and design.
Pricing
ClickMeeting
ClickMeeting
Call-to-Action
ClickMeeting is a browser-based webinar solution that provides the value of webinars to businesses of all sizes, from one-person startups to multinational corporations.
What makes it unique?
When it comes to webinars, there just isn't much to offer. And this is a problem that ClickMeeting has EXACTLY addressed in their copy. Rather of attempting to highlight minor differences and perks that consumers may or may not be interested in, ClickMeeting concentrates on their branding. The flow continues with a brief explanation of what the product does, followed by the Call to Action buttons.
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Optimizely
Optimizely
Facebook
Why do we like this?
This ad is clear with what they are offering. You do want to relaunch your website and you can't afford the risks associated with it. This ad easily convinces you to click that "Learn more" at the bottom.
You start feeling curious the moment you see this ad. The numbers they are talking about and the way they have presented it has made this ad stand out. Even the caption is to the point saying "Grow the traffic in less than 6 months". Nothing more, Nothing less. Just right!
You keep talking about yourself and your audience will keep ignoring you. This is simple yet a well thought out one that got people replying to the posts with websites.
The ad does not just ask you to download some random report. Each image in the carousel gives you an idea of what you get from the report. The benefit is well conveyed that you end up downloading the report by the time you finish the last image.
The ad instils curiosity among the audience by asking them to try out their ROI calculator to find out how much they save if they use their product. Smart :)
Involving your customers in things you are doing is a great way to gain their trust and loyalty. And this post has used the platform in the right way to achieve that.
Instead of just telling you why emails didn't work, you can see the screenshots of them making it easily understandable and making you scroll through till the end (Because your mind wants to see all of them).
This post doesn't just tell that you shouldn't use these subject lines. Instead, it gives you alternatives for your bad choices. This is how you create value in a short time.
The major part of the message is communicated with the ad creative itself. What to do, what not to do and how you can do it - Everything you need to know is addressed in this ad.