Swipefile for Marketing Operators

Rather than just recommending applications for your product, Social Proof enables you to show their effectiveness. The fact that a well-known brand is using your product can also help to persuade customers that your product can help them succeed.

A simple example of a about us page. The page gets off to a good start with a catchy H1 header. This is an excellent segue into the “story” part (also on top of the fold, which is really powerful), which summarizes the goal, why they founded CharieHR, what it does, and what pain point it addresses.

Catch's website's neutral-colored, clean style is complemented by crystal clear language that explains the intricacies of their product. The whole Catch website promotes the type of user experience provided by their SaaS software – simple, clear, and enjoyable.

Their H1 header is excellent, and the template is swipe-friendly. ChartMogul discusses the kind of clients they have and the challenges they assist tackle just below the fold. Overall, the page accomplishes a lot of things.

Campaign Monitor makes their price page as simple as possible. Campaign Monitor sets rates that both parties are comfortable paying based on their understanding of who their consumers are and which features are most important to them. They have concentrated on determining the precise cost of the goods and why it is worth their money (with information such as product comparisons).

Buffer's buttons are designed in two distinct designs to make it apparent that the action is distinct.

These are pretty huge names, aren't they? Displaying this knowledge is an excellent kind of social proof. On their webpage, Biteable takes a similar strategy. The “Used by” phrase over their customers' logos underlines the well-known, well-loved companies that consumers recognize and trust.

Buffer opted for a simple design. They have, however, obviously placed considerably greater attention on the colors. When you visit their landing page, the TWO call to action buttons are the first things that catch your eye. The wording on both buttons does not appear to be coincidental. Instead of repeating the "Sign Up" prompt across both buttons, they've used a more actionable approach.

Given the nature of the product, its founders made an excellent option in terms of the tool's CTA. “Add this to your Gmail!” without hesitation. The CTA button accounts for about 20% of ALL design components present directly on the initial landing screen. It is eye-catching and conveys a clear message.

The landing page for this bookkeeping service is designed to save you time. Through their testimony, they stress this value as a difference from their competitors. Visitors to a website enjoy a clear message, such as Bench's. You may sign up right now or browse the page to learn more about the service's features.

They do not include their major form fields on the first page of their website. Instead, they pose a question that is relevant to every person of their intended audience. You are prompted to engage with the online form as soon as you arrive at the Bills.com landing page. This multi-stage form determines if you are eligible for the service.

Customers serviced, amount of invitations left, and so on. A single number can be equivalent to a thousand words. Combine this with another form of social proof. You're saying, "Not only have X people purchased our product or service, but here's how much they love it."