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Canva
Canva
Social Proof
Canva is a graphic design tool that allows you to make social media graphics, presentations, posters, papers, and other visual material. The app has templates that users may utilize.
What makes it unique?
Rather than just recommending applications for your product, Social Proof enables you to show their effectiveness. The fact that a well-known brand is using your product can also help to persuade customers that your product can help them succeed.
Social Proof
Charlie HR
Charlie HR
About Us
Charlie's human resources software is designed for small and medium-sized enterprises. Charlie is a team directory and time off monitoring solution for a firm. Store your team's HR data in a secure location.
What makes it unique?
A simple example of a about us page. The page gets off to a good start with a catchy H1 header. This is an excellent segue into the “story” part (also on top of the fold, which is really powerful), which summarizes the goal, why they founded CharieHR, what it does, and what pain point it addresses.
About Us
Catch
Catch
Homepage
Catch makes it easy for anyone who doesn't get benefits from an employer to set up and manage their own benefits package. They automatically withhold from each paycheck for tax withholding, time off, savings and retirement.
What makes it unique?
Catch's website's neutral-colored, clean style is complemented by crystal clear language that explains the intricacies of their product. The whole Catch website promotes the type of user experience provided by their SaaS software – simple, clear, and enjoyable.
Homepage
Chart Mogul
Chart Mogul
About Us
ChartMogul is an analytics tool that may assist you in running your subscription company. You receive a full picture of your worldwide subscriber base; MRR, ARPU, ASP, churn, and LTV are all shown in a visually appealing and user-friendly dashboard.
What makes it unique?
Their H1 header is excellent, and the template is swipe-friendly. ChartMogul discusses the kind of clients they have and the challenges they assist tackle just below the fold. Overall, the page accomplishes a lot of things.
About Us
Campaign Monitor
Campaign Monitor
Pricing
With best-in-class email marketing software, Campaign Monitor assists you in gaining loyal customers and managing customer journeys.
What makes it unique?
Campaign Monitor makes their price page as simple as possible. Campaign Monitor sets rates that both parties are comfortable paying based on their understanding of who their consumers are and which features are most important to them. They have concentrated on determining the precise cost of the goods and why it is worth their money (with information such as product comparisons).
Pricing
Buffer
Buffer
Navbar
Buffer is an online and mobile software program meant to manage social network accounts by allowing users to plan posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as evaluate their performance and connect with their community.
What makes it unique?
Buffer's buttons are designed in two distinct designs to make it apparent that the action is distinct.
Navbar
Biteable
Biteable
Social Proof
With the Biteable movie creator, you can quickly create eye-catching videos. Sparkle with high-quality animation, video, and effects from a professional studio.
What makes it unique?
These are pretty huge names, aren't they? Displaying this knowledge is an excellent kind of social proof. On their webpage, Biteable takes a similar strategy. The “Used by” phrase over their customers' logos underlines the well-known, well-loved companies that consumers recognize and trust.
Social Proof
Buffer
Buffer
Call-to-Action
Buffer is an online and mobile software program meant to manage social network accounts by allowing users to plan posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as evaluate their performance and connect with their community.
What makes it unique?
Buffer opted for a simple design. They have, however, obviously placed considerably greater attention on the colors. When you visit their landing page, the TWO call to action buttons are the first things that catch your eye. The wording on both buttons does not appear to be coincidental. Instead of repeating the "Sign Up" prompt across both buttons, they've used a more actionable approach.
Call-to-Action
Bommerang for Gmail
Bommerang for Gmail
Call-to-Action
Boomerang is a Gmail add-on that lets you plan emails to be delivered or returned at a later time.
What makes it unique?
Given the nature of the product, its founders made an excellent option in terms of the tool's CTA. “Add this to your Gmail!” without hesitation. The CTA button accounts for about 20% of ALL design components present directly on the initial landing screen. It is eye-catching and conveys a clear message.
Call-to-Action
Bench
Bench
Landing Page
Bench is a small company owner's online bookkeeping tool. Bench automatically collects transaction data from all connected company accounts once a month. The books are then tax-ready by a professional staff of bookkeepers.
What makes it unique?
The landing page for this bookkeeping service is designed to save you time. Through their testimony, they stress this value as a difference from their competitors. Visitors to a website enjoy a clear message, such as Bench's. You may sign up right now or browse the page to learn more about the service's features.
Landing Page
Bills.com
Bills.com
Landing Page
Bills.com is the most trusted source for free and specialized financial assistance. Founded by a group of financial professionals with the goal of saving consumers time, money, and stress.
What makes it unique?
They do not include their major form fields on the first page of their website. Instead, they pose a question that is relevant to every person of their intended audience. You are prompted to engage with the online form as soon as you arrive at the Bills.com landing page. This multi-stage form determines if you are eligible for the service.
Landing Page
Buffer
Buffer
Social Proof
Buffer is an online and mobile software program meant to manage social network accounts by allowing users to plan posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as evaluate their performance and connect with their community.
What makes it unique?
Customers serviced, amount of invitations left, and so on. A single number can be equivalent to a thousand words. Combine this with another form of social proof. You're saying, "Not only have X people purchased our product or service, but here's how much they love it."
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Trello
Trello
Linkedin
Why do we like this?
A Simple and friendly approach to understanding the impact of the product on the user's life. You don't always have to go miles to get to know your users.
In this ad, if you look at the ad creative, the background image is personalized making you feel you are already a part of it. It makes it easy for you to relate to and accessible.
An Ad creative with almost no copy. But the illustration says it all. It has the image of a phone with Instagram opened in it indicating the ad is all about social media and the simple copy does justice to the creative.
What does it feel like to get 48% less email? Exactly like how the woman on the ad creative feels like. It is your feeling and emotion that is there on it. How more relevant it could be?
An illustration with a simple paper rocket and analytics inside a screen. How easy it is to understand what the ad is talking about. Power your social ecosystem with Sprout social - that simple it is (Powerful enough)
What's better than trying to solve your audience's problems. In this post, they have used social media for trying to understand the audience and creating content around that. Good approach.
In this ad, you read the copy (which is just 5 words), you understand the problem, you relate to it, and get your solution. Interestingly, even the ad creative has only the emoticons from Slack which is clever, creative and cool.
The copy makes you think about the problem statement in a fraction of a second. You will feel curious and end up with no choice but to download the guide.
This post captured people's interest and how they like to earn money by doing what they love. They imagined themselves in the audience's shoes and designed the ad keeping in mind what they exactly want.
Sometimes you tell people that your product is great and effective. But you tend to miss out on explaining the why and how behind it. However, that is what makes them stop and think about giving it a try. In this post, they have done it beautifully.
Whatever you do, you always have to keep your customers looped in as much as you can. This is a good post that updates its audience on what's new with the product and how they built it. They are making them a part of it.