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Basecamp
Basecamp
Pricing
Basecamp is an online collaboration tool that allows users to organize and interact with one another's work. It is used to keep track of all the tasks, deadlines, files, conversations, and notifications that occur at work.
What makes it unique?
Using a simple graphic, the firm demonstrates how it provides significantly more than five other rival platforms while saving significantly. Instead than paying $193 and change for Slack, Asana, Dropbox, and Gsuite, Basecamp charges a cheap flat price of $99.
Pricing
Avo
Avo
Footer
Data and analytics may go a long way toward assisting a firm in achieving its higher purpose. Avo provides organizations with a comprehensive platform for managing and handling all of their critical data.
What makes it unique?
The call to action immediately captures your attention with "Get a demo." They don't overcrowd their layout with inline footer links and keep things simple. Avo achieves a clean and simple footer with just the perfect amount of individuality by limiting the number of links and leaving adequate breathing area around the different graphic components.
Footer
Appcues
Appcues
Pricing
Appcues is a customer experience software tool that assists businesses in implementing a streamlined, tailored user onboarding process. Users may build product tours, walkthroughs, and in-app messaging to greet their consumers even if they lack coding expertise.
What makes it unique?
Appcues performs an excellent job of this by categorizing their pricing into three categories that increase in price dependent on the number of monthly active users of a prospective customer (MAUs). As their clients' business expands, the price might climb to match their price tolerance.
Pricing
Astra
Astra
Footer
Astra's software provides a robust defense against cyberattacks for corporations and people that manage websites.
What makes it unique?
After the colorful forms and airy arrangement that before it, the footer, with its solid block of navy blue, marks a complete halt. This linear arrangement contrasts with the rest of the design, making it the appropriate conclusion, with a consistent set of columns, inline connections to the rest of the website, and a clean social network block.
Footer
Asana
Asana
About Us
Asana is an online and mobile tool that assists teams in organizing, tracking, and managing their work.
What makes it unique?
Asana's about us page begins with a strong goal statement. Moving on, they address the frequent issue of information and data being dispersed in too many areas, as well as the turmoil that affects teams throughout the world. Problem -> Reaction -> Solution.
About Us
Appcues
Appcues
Social Proof
Appcues is a customer experience software tool that assists businesses in implementing a streamlined, tailored user onboarding process. Users may build product tours, walkthroughs, and in-app messaging to greet their consumers even if they lack coding expertise.
What makes it unique?
To gain recurring income from your clients, present your SaaS product as a service rather than a basic tool by releasing regular updates on new features and providing a high degree of customer support. You may show to your users that they are still getting value for money month after month by combining a monthly newsletter with regular case studies on your blog.
Social Proof
Airtable
Airtable
About Us
Airtable is a platform for creating collaborative apps that requires little to no coding. Customize your process, cooperate, and achieve lofty goals.
What makes it unique?
Their about us website begins with the purpose of why it was created and who it is for- particularly for artists and creatives that handle anything from livestock tracking to filmmaking, so they left the scope open! Below the fold, you'll find three extremely remarkable numbers, as well as a slew of client logos representing the who's who of the digital and offline business worlds.
About Us
Alteryx
Alteryx
Homepage
Alteryx is a software development firm. The products of the firm are utilized in data science and analytics. Any data worker may use the program to do sophisticated analyses.
What makes it unique?
You will get an idea of what Alteryx offers the minute you visit on their webpage, which is self-service data analytics.
Homepage
Anaplan
Anaplan
Landing Page
Anaplan is a software business based in the United States. Anaplan sells cloud-based company planning software subscriptions and delivers data for decision-making.
What makes it unique?
The majority of Anaplan's landing page is comprised of basic, effective pieces. Good wording, a simple form that appears immediately after selecting the demo request button, and a concise explanation of how and why Anaplan works. The supplementary pages, on the other hand, give some heft to their flywheel.
Landing Page
Amplitude
Amplitude
Social Proof
Amplitude is the brain behind over 45,000 digital products at over 1,000 corporate clients including 23 of the Fortune 100, assisting them in innovating quicker and smarter by addressing the strategic question, "How do our digital products drive our business?"
What makes it unique?
Ratings platforms like as G2, Capterra, and Trustpilot are critical to the growth of a SaaS firm. Not only may the ratings be shown on your site, but the listing page provides an additional funnel for acquiring new sign-ups.
Social Proof
Amplitude
Amplitude
Pricing
Amplitude is the brain behind over 45,000 digital products at over 1,000 corporate clients including 23 of the Fortune 100, assisting them in innovating quicker and smarter by addressing the strategic question, "How do our digital products drive our business?"
What makes it unique?
There is one hero section, one pricing table, one comparison table, and one FAQ part at the bottom of the page. The three logos in the price table are one of the most fascinating features. For each pricing plan, those logos represent existing clients. Potential clients are drawn to the logos that appear next to each plan name.
Pricing
Airtable
Airtable
Pricing
Airtable is a platform for creating collaborative apps that requires little to no coding. Customize your process, cooperate, and achieve lofty goals.
What makes it unique?
The price page on Airtable is an example of how the hero section is not necessarily required for each page. Airtable opted to consolidate its price and comparison tables. At the top of the table, the name and price of each tier are clearly indicated. There is a toggle button that allows you to choose between yearly and monthly price, which is set by default to annual.
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Mailmodo
Mailmodo
Linkedin
Why do we like this?
This post is all about design. They had different options - They could have explained the whole thing in a boring way but they decided to compare it with a cookie and conveyed the message (Got your attention way back).
The word "Free" in any ad draws attention. Especially when used with an ad creative with customized messaging like this, people are going to click on it.
They could have made the ad copy saying it simplifies the work. Instead, they decided to make a beautiful video that portrays what happens when work is simplified. Everyone wins and that is how this ad wins.
Making your most important message stand out in an ad is the best thing to do. They have done that beautifully in this ad. Anyone wants less chaos and more growth. That's what stands out here making people click on it.
Never ever miss out on something that is trending. This post interestingly made use of the Friend's reunion (Which the whole world was talking about) and showed us how cool they are.
WFH situation is filled with a lot of nice things and a lot of annoying things. It is really nice of them to take a small yet important thing and talk about it beautifully. (Easy actionable, all of us should try it out).
When you let the world know the way to take of your employees, it automatically builds trust among everyone. This is a great example where they showed how much their employee wellness matters to them which is really nice.
You offer a solution to a problem and you give your audience 4 exact reasons why they'll love your solution (that makes complete sense). You've got their attention by now.
The topic you are talking about is hot. You give your audience an option to compare two of the big solutions in the market. You don't want to overcrowd with too much text. That's what they have done.
There isn't any rule. There isn't any right or wrong way to do social media. Here's an example of how even the smallest of things can will drive engagement and add value to the audience.
The ad is focused on the audience than the product in itself. Instead of just pushing them to try out the product it comes out as helping them to get the most out of it.