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Basecamp
Basecamp
Pricing
Basecamp is an online collaboration tool that allows users to organize and interact with one another's work. It is used to keep track of all the tasks, deadlines, files, conversations, and notifications that occur at work.
What makes it unique?
Using a simple graphic, the firm demonstrates how it provides significantly more than five other rival platforms while saving significantly. Instead than paying $193 and change for Slack, Asana, Dropbox, and Gsuite, Basecamp charges a cheap flat price of $99.
Pricing
Avo
Avo
Footer
Data and analytics may go a long way toward assisting a firm in achieving its higher purpose. Avo provides organizations with a comprehensive platform for managing and handling all of their critical data.
What makes it unique?
The call to action immediately captures your attention with "Get a demo." They don't overcrowd their layout with inline footer links and keep things simple. Avo achieves a clean and simple footer with just the perfect amount of individuality by limiting the number of links and leaving adequate breathing area around the different graphic components.
Footer
Appcues
Appcues
Pricing
Appcues is a customer experience software tool that assists businesses in implementing a streamlined, tailored user onboarding process. Users may build product tours, walkthroughs, and in-app messaging to greet their consumers even if they lack coding expertise.
What makes it unique?
Appcues performs an excellent job of this by categorizing their pricing into three categories that increase in price dependent on the number of monthly active users of a prospective customer (MAUs). As their clients' business expands, the price might climb to match their price tolerance.
Pricing
Astra
Astra
Footer
Astra's software provides a robust defense against cyberattacks for corporations and people that manage websites.
What makes it unique?
After the colorful forms and airy arrangement that before it, the footer, with its solid block of navy blue, marks a complete halt. This linear arrangement contrasts with the rest of the design, making it the appropriate conclusion, with a consistent set of columns, inline connections to the rest of the website, and a clean social network block.
Footer
Asana
Asana
About Us
Asana is an online and mobile tool that assists teams in organizing, tracking, and managing their work.
What makes it unique?
Asana's about us page begins with a strong goal statement. Moving on, they address the frequent issue of information and data being dispersed in too many areas, as well as the turmoil that affects teams throughout the world. Problem -> Reaction -> Solution.
About Us
Appcues
Appcues
Social Proof
Appcues is a customer experience software tool that assists businesses in implementing a streamlined, tailored user onboarding process. Users may build product tours, walkthroughs, and in-app messaging to greet their consumers even if they lack coding expertise.
What makes it unique?
To gain recurring income from your clients, present your SaaS product as a service rather than a basic tool by releasing regular updates on new features and providing a high degree of customer support. You may show to your users that they are still getting value for money month after month by combining a monthly newsletter with regular case studies on your blog.
Social Proof
Airtable
Airtable
About Us
Airtable is a platform for creating collaborative apps that requires little to no coding. Customize your process, cooperate, and achieve lofty goals.
What makes it unique?
Their about us website begins with the purpose of why it was created and who it is for- particularly for artists and creatives that handle anything from livestock tracking to filmmaking, so they left the scope open! Below the fold, you'll find three extremely remarkable numbers, as well as a slew of client logos representing the who's who of the digital and offline business worlds.
About Us
Alteryx
Alteryx
Homepage
Alteryx is a software development firm. The products of the firm are utilized in data science and analytics. Any data worker may use the program to do sophisticated analyses.
What makes it unique?
You will get an idea of what Alteryx offers the minute you visit on their webpage, which is self-service data analytics.
Homepage
Anaplan
Anaplan
Landing Page
Anaplan is a software business based in the United States. Anaplan sells cloud-based company planning software subscriptions and delivers data for decision-making.
What makes it unique?
The majority of Anaplan's landing page is comprised of basic, effective pieces. Good wording, a simple form that appears immediately after selecting the demo request button, and a concise explanation of how and why Anaplan works. The supplementary pages, on the other hand, give some heft to their flywheel.
Landing Page
Amplitude
Amplitude
Social Proof
Amplitude is the brain behind over 45,000 digital products at over 1,000 corporate clients including 23 of the Fortune 100, assisting them in innovating quicker and smarter by addressing the strategic question, "How do our digital products drive our business?"
What makes it unique?
Ratings platforms like as G2, Capterra, and Trustpilot are critical to the growth of a SaaS firm. Not only may the ratings be shown on your site, but the listing page provides an additional funnel for acquiring new sign-ups.
Social Proof
Amplitude
Amplitude
Pricing
Amplitude is the brain behind over 45,000 digital products at over 1,000 corporate clients including 23 of the Fortune 100, assisting them in innovating quicker and smarter by addressing the strategic question, "How do our digital products drive our business?"
What makes it unique?
There is one hero section, one pricing table, one comparison table, and one FAQ part at the bottom of the page. The three logos in the price table are one of the most fascinating features. For each pricing plan, those logos represent existing clients. Potential clients are drawn to the logos that appear next to each plan name.
Pricing
Airtable
Airtable
Pricing
Airtable is a platform for creating collaborative apps that requires little to no coding. Customize your process, cooperate, and achieve lofty goals.
What makes it unique?
The price page on Airtable is an example of how the hero section is not necessarily required for each page. Airtable opted to consolidate its price and comparison tables. At the top of the table, the name and price of each tier are clearly indicated. There is a toggle button that allows you to choose between yearly and monthly price, which is set by default to annual.
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Hubspot
Hubspot
Twitter
Why do we like this?
This video gives you a clear picture of what you can expect from the conference and answers all the necessary questions you might have about the conference.
Not sure how to make decisions that concern your audience? This is how you do it. Just ask them. Ask where they hang out the most. Ask the right questions. You'll have genuine responses helping you to make better decisions.
The post talks about how you exactly feel every time and the product in itself come out as the solution. Also, it says free forever, a subtle yet powerful clickbait.
Do you care about your customers? That reflects in how your treat your employees. These kinds of posts showing care towards the employees build trust among the audience and make customers look up to you.
Imagine you are scrolling through your feed, you see something like this from Hubspot. Attention-grabbing! Isn't it amazing that how they have made a regular message this interesting and engaging?
The ad creative makes you think. Makes you think and believe what you really want. You know you want an easy to use, effective solution. You see this ad, you will have your aha moment - Yes, this is what I want.
You don't always have to talk in paragraphs. Sometimes saying the right thing is more than enough. How nice they tried adding value to the audience in a fraction of seconds.
Pay attention to three things here -1. Do marketing that people love, 2. It is for free and 3. You get a certification. Great flow and a perfect CTA - Register now.
This ad targets people who already know about Hubspot and are not sure whether it will fit them. They captured what is there on people's minds and answers exactly that.
Creating value for your audience in one way or the other is a great way of building a relationship with them. This ad (especially the ad creative) focuses on the value they are offering excellently which is a win-win for both sides.