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Kissmetrics
Kissmetrics
Landing Page
Kissmetrics is a cloud-based system for customer engagement and email campaign automation. Through behavior-based analysis, it assists organizations in better understanding their website users. It is intended for small businesses and provides a consolidated platform for analyzing, engaging, and categorizing audiences.
What makes it unique?
Kissmetrics is a company that offers analytics software as a service. The design, like that of many of the finest SaaS websites, is straightforward and easy to read, and consumers can grasp what services are provided in a couple of seconds. Kissmetrics does not overcrowd the page with irrelevant information.
Landing Page
KnowBe4
KnowBe4
Social Proof
KnowBe4 offers Security Awareness Training to assist you in managing IT security issues such as social engineering, spear phishing, and ransomware assaults.
What makes it unique?
Brands may use awards and badges on their websites to highlight their finest areas of performance and show that other members of the community value their services enough to bestow significant titles and honors on them.
Social Proof
Kisi
Kisi
Homepage
Kisi is the highest-rated mobile access app on both Google Play and the App Store. IT grade hardware. Kisi uses IP connected devices with secure operating systems for the box security.
What makes it unique?
Kisi does an excellent job of matching their design and messaging to their target audience's communication style - enterprise security professionals and CIOs. Their webpage divides the sales presentation into chunks, detailing their cloud-based access management system and including certain bragging rights, such as significant business numbers and industry recognitions.
Homepage
Kayako
Kayako
About Us
The shared inbox function in Kayako's helpdesk software makes managing client discussions simple.
What makes it unique?
Because of the logical progressions produced by the H3 headers, Kayako has a fantastic semantic flow to the page. Overall, it is an outstanding example of a about us page that follows all best practices and provides the impression that they are a major player in their field.
About Us
Kajabi
Kajabi
Homepage
Kajabi is a content marketing platform that uses configurable templates to enable digital entrepreneurs and small companies produce and sell compelling content in the form of online courses or coaching programs. Kajabi allows influencers to create customised websites, theme-based landing pages, and emails.
What makes it unique?
High-converting SaaS websites don't mince words. They, like Kajabi, communicate their core value proposition loud and clear. The lengthy and comprehensive homepage reveals how many goods are crammed into one single tool, including a website builder, email marketing software, analytics, payment gateways, and lead generating tools, among other things.
Homepage
InVision
InVision
Homepage
InVision is a prototype tool designed by designers for designers. It enables you to generate interactive mockups for your ideas fast and simply. When you're finished, you may show these mockups to your team or clients.
What makes it unique?
The site has an appealing layout, which is not surprising given that Invision is a design firm.
Homepage
Intercom
Intercom
Social Proof
Intercom is a software startup based in the United States that creates a messaging platform that allows businesses to connect with new and existing customers through their app, website, social media, or email.
What makes it unique?
It makes sense to post favorable evaluations regarding your services on your homepage if you have them. Customer reviews assist to establish trust in your company, which is why businesses like Intercom show them around forms and CTA buttons.
Social Proof
Jira
Jira
Pricing
Atlassian's Jira is a proprietary issue tracking tool that provides bug tracking and agile project management.
What makes it unique?
This SaaS price page adheres to all SaaS pricing best practices, including a payment toggle at the top, a CTA embedded at each touchpoint, and a feature analysis by pricing tier. Furthermore, they've added a textbox above the toggle where you may enter the precise amount you'll be spending for your specific demands.
Pricing
Intuit Quickbooks
Intuit Quickbooks
Pricing
QuickBooks is a piece of accounting software. QuickBooks products are primarily aimed at small and medium-sized businesses, and they include both on-premises accounting software and cloud-based versions that take business payments, manage and pay bills, and perform payroll tasks.
What makes it unique?
Intuit's Quickbooks price page is unique in that it offers prospective three months at a 50% discount or one month free. In addition to the pricing, this allows readers to see the features they get with the pack.
Pricing
HubSpot
HubSpot
Pricing
HubSpot is a software company that creates and sells tools for inbound marketing, sales, and customer care.
What makes it unique?
Take a peek at Hubspot's marketing hub platform's headline. If you work in marketing, you are looking for growth. Customers may begin using the service for free and then upgrade as they go, further emphasizing the company's pricing approach.
Pricing
IFTTT
IFTTT
Homepage
If This Then That is a service that allows users to program responses to global events. IFTTT offers collaborations with many service providers who give event alerts to IFTTT and execute commands that implement the replies.
What makes it unique?
The website design features a dark color palette that appears really stylish and futuristic. It presents information in such a straightforward and easy-to-understand manner that a developer can grasp its potential. Furthermore, the main page is incredibly clear and straightforward. There are no more details or information.
Homepage
Hologram
Hologram
Footer
Hologram gives businesses everything they need to link their equipment to cellular networks. Hologram and the SIM cards they make enable businesses connect their technology, whether it's electric scooters, drones, or a sensor on a piece of industrial equipment.
What makes it unique?
All of the navigation choices are then provided via the inline links in the footer. A box with a purple and blue tinted gradient and two call-to-action buttons appears at the top of the footer. The footer design of Hologram's website is known as a big footer. With a long number of connections, it serves as an additional way of navigating the site design.
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Trello
Trello
Linkedin
Why do we like this?
A Simple and friendly approach to understanding the impact of the product on the user's life. You don't always have to go miles to get to know your users.
In this ad, if you look at the ad creative, the background image is personalized making you feel you are already a part of it. It makes it easy for you to relate to and accessible.
An Ad creative with almost no copy. But the illustration says it all. It has the image of a phone with Instagram opened in it indicating the ad is all about social media and the simple copy does justice to the creative.
What does it feel like to get 48% less email? Exactly like how the woman on the ad creative feels like. It is your feeling and emotion that is there on it. How more relevant it could be?
An illustration with a simple paper rocket and analytics inside a screen. How easy it is to understand what the ad is talking about. Power your social ecosystem with Sprout social - that simple it is (Powerful enough)
What's better than trying to solve your audience's problems. In this post, they have used social media for trying to understand the audience and creating content around that. Good approach.
In this ad, you read the copy (which is just 5 words), you understand the problem, you relate to it, and get your solution. Interestingly, even the ad creative has only the emoticons from Slack which is clever, creative and cool.
The copy makes you think about the problem statement in a fraction of a second. You will feel curious and end up with no choice but to download the guide.
This post captured people's interest and how they like to earn money by doing what they love. They imagined themselves in the audience's shoes and designed the ad keeping in mind what they exactly want.
Sometimes you tell people that your product is great and effective. But you tend to miss out on explaining the why and how behind it. However, that is what makes them stop and think about giving it a try. In this post, they have done it beautifully.
Whatever you do, you always have to keep your customers looped in as much as you can. This is a good post that updates its audience on what's new with the product and how they built it. They are making them a part of it.
