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Kissmetrics
Kissmetrics
Landing Page
Kissmetrics is a cloud-based system for customer engagement and email campaign automation. Through behavior-based analysis, it assists organizations in better understanding their website users. It is intended for small businesses and provides a consolidated platform for analyzing, engaging, and categorizing audiences.
What makes it unique?
Kissmetrics is a company that offers analytics software as a service. The design, like that of many of the finest SaaS websites, is straightforward and easy to read, and consumers can grasp what services are provided in a couple of seconds. Kissmetrics does not overcrowd the page with irrelevant information.
Landing Page
KnowBe4
KnowBe4
Social Proof
KnowBe4 offers Security Awareness Training to assist you in managing IT security issues such as social engineering, spear phishing, and ransomware assaults.
What makes it unique?
Brands may use awards and badges on their websites to highlight their finest areas of performance and show that other members of the community value their services enough to bestow significant titles and honors on them.
Social Proof
Kisi
Kisi
Homepage
Kisi is the highest-rated mobile access app on both Google Play and the App Store. IT grade hardware. Kisi uses IP connected devices with secure operating systems for the box security.
What makes it unique?
Kisi does an excellent job of matching their design and messaging to their target audience's communication style - enterprise security professionals and CIOs. Their webpage divides the sales presentation into chunks, detailing their cloud-based access management system and including certain bragging rights, such as significant business numbers and industry recognitions.
Homepage
Kayako
Kayako
About Us
The shared inbox function in Kayako's helpdesk software makes managing client discussions simple.
What makes it unique?
Because of the logical progressions produced by the H3 headers, Kayako has a fantastic semantic flow to the page. Overall, it is an outstanding example of a about us page that follows all best practices and provides the impression that they are a major player in their field.
About Us
Kajabi
Kajabi
Homepage
Kajabi is a content marketing platform that uses configurable templates to enable digital entrepreneurs and small companies produce and sell compelling content in the form of online courses or coaching programs. Kajabi allows influencers to create customised websites, theme-based landing pages, and emails.
What makes it unique?
High-converting SaaS websites don't mince words. They, like Kajabi, communicate their core value proposition loud and clear. The lengthy and comprehensive homepage reveals how many goods are crammed into one single tool, including a website builder, email marketing software, analytics, payment gateways, and lead generating tools, among other things.
Homepage
InVision
InVision
Homepage
InVision is a prototype tool designed by designers for designers. It enables you to generate interactive mockups for your ideas fast and simply. When you're finished, you may show these mockups to your team or clients.
What makes it unique?
The site has an appealing layout, which is not surprising given that Invision is a design firm.
Homepage
Intercom
Intercom
Social Proof
Intercom is a software startup based in the United States that creates a messaging platform that allows businesses to connect with new and existing customers through their app, website, social media, or email.
What makes it unique?
It makes sense to post favorable evaluations regarding your services on your homepage if you have them. Customer reviews assist to establish trust in your company, which is why businesses like Intercom show them around forms and CTA buttons.
Social Proof
Jira
Jira
Pricing
Atlassian's Jira is a proprietary issue tracking tool that provides bug tracking and agile project management.
What makes it unique?
This SaaS price page adheres to all SaaS pricing best practices, including a payment toggle at the top, a CTA embedded at each touchpoint, and a feature analysis by pricing tier. Furthermore, they've added a textbox above the toggle where you may enter the precise amount you'll be spending for your specific demands.
Pricing
Intuit Quickbooks
Intuit Quickbooks
Pricing
QuickBooks is a piece of accounting software. QuickBooks products are primarily aimed at small and medium-sized businesses, and they include both on-premises accounting software and cloud-based versions that take business payments, manage and pay bills, and perform payroll tasks.
What makes it unique?
Intuit's Quickbooks price page is unique in that it offers prospective three months at a 50% discount or one month free. In addition to the pricing, this allows readers to see the features they get with the pack.
Pricing
HubSpot
HubSpot
Pricing
HubSpot is a software company that creates and sells tools for inbound marketing, sales, and customer care.
What makes it unique?
Take a peek at Hubspot's marketing hub platform's headline. If you work in marketing, you are looking for growth. Customers may begin using the service for free and then upgrade as they go, further emphasizing the company's pricing approach.
Pricing
IFTTT
IFTTT
Homepage
If This Then That is a service that allows users to program responses to global events. IFTTT offers collaborations with many service providers who give event alerts to IFTTT and execute commands that implement the replies.
What makes it unique?
The website design features a dark color palette that appears really stylish and futuristic. It presents information in such a straightforward and easy-to-understand manner that a developer can grasp its potential. Furthermore, the main page is incredibly clear and straightforward. There are no more details or information.
Homepage
Hologram
Hologram
Footer
Hologram gives businesses everything they need to link their equipment to cellular networks. Hologram and the SIM cards they make enable businesses connect their technology, whether it's electric scooters, drones, or a sensor on a piece of industrial equipment.
What makes it unique?
All of the navigation choices are then provided via the inline links in the footer. A box with a purple and blue tinted gradient and two call-to-action buttons appears at the top of the footer. The footer design of Hologram's website is known as a big footer. With a long number of connections, it serves as an additional way of navigating the site design.
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Mailmodo
Mailmodo
Linkedin
Why do we like this?
This post is all about design. They had different options - They could have explained the whole thing in a boring way but they decided to compare it with a cookie and conveyed the message (Got your attention way back).
The word "Free" in any ad draws attention. Especially when used with an ad creative with customized messaging like this, people are going to click on it.
They could have made the ad copy saying it simplifies the work. Instead, they decided to make a beautiful video that portrays what happens when work is simplified. Everyone wins and that is how this ad wins.
Making your most important message stand out in an ad is the best thing to do. They have done that beautifully in this ad. Anyone wants less chaos and more growth. That's what stands out here making people click on it.
Never ever miss out on something that is trending. This post interestingly made use of the Friend's reunion (Which the whole world was talking about) and showed us how cool they are.
WFH situation is filled with a lot of nice things and a lot of annoying things. It is really nice of them to take a small yet important thing and talk about it beautifully. (Easy actionable, all of us should try it out).
When you let the world know the way to take of your employees, it automatically builds trust among everyone. This is a great example where they showed how much their employee wellness matters to them which is really nice.
You offer a solution to a problem and you give your audience 4 exact reasons why they'll love your solution (that makes complete sense). You've got their attention by now.
The topic you are talking about is hot. You give your audience an option to compare two of the big solutions in the market. You don't want to overcrowd with too much text. That's what they have done.
There isn't any rule. There isn't any right or wrong way to do social media. Here's an example of how even the smallest of things can will drive engagement and add value to the audience.
The ad is focused on the audience than the product in itself. Instead of just pushing them to try out the product it comes out as helping them to get the most out of it.
