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HubSpot
HubSpot
Call-to-Action
HubSpot is a software company that creates and sells tools for inbound marketing, sales, and customer care.
What makes it unique?
This is a traditional top-of-the-funnel call to action button. The call-to-action button is sandwiched between two paragraphs. It includes the time-sensitive term "now" as well as what consumers will receive if they click – free template.
Call-to-Action
Hotjar
Hotjar
Call-to-Action
Hotjar is a powerful tool that displays your consumers' online activities and voice. Hotjar provides the "big picture" of how to enhance your site's user experience and performance/conversion rates by integrating both Analysis and Feedback capabilities.
What makes it unique?
Hotjar employs negative space and colors to draw attention to its primary CTA. Because it is vividly colored on a white backdrop, the CTA sticks out. You may have noticed that the CTA is duplicated in the site's main navigation as well. "Try it free" also informs the visitor that there will be no fee to get started, and the "No credit card necessary" text backs this up.
Call-to-Action
Heytaco
Heytaco
Call-to-Action
HeyTaco is a fun peer recognition tool that encourages healthy communication in teams. HeyTaco's gamification features, such as leaderboards and accomplishment levels, make recognizing colleagues lucrative.
What makes it unique?
The primary Hey Taco CTA button prompts users to “Add to Slack,” as the product requires Slack to function. The orange color also stands out against the pale background. When a visitor clicks this button, they are sent to the Slack sign-in page, where they may link the app to their company's Slack account.
Call-to-Action
Hiver
Hiver
Pricing
Hiver makes it easier to interact with your team by keeping internal and external communications separate yet in context.
What makes it unique?
Hiver offers a traditional price page that includes all of the necessary information. The page's headline is simply: 14 Day Free Trial, No Credit Card Required. The year/month toggle button is set to year by default, with a tiny “Save 20% ” doodle. The comparison table has its own page separate from the pricing page, which is a novel technique.
Pricing
Hi5
Hi5
Footer
Hi5 is all about teamwork. This entertaining software allows team members to offer each other compliments, interact, and provide feedback, and it allows managers to assess how everyone is performing in terms of reaching corporate goals.
What makes it unique?
The footer's left side is stacked with links that let you to download the program via Google Play, WhatsApp, or the Apple App Store. These buttons are unmistakable due to their dark blue color. Hi5's corporate information is displayed on the right side of the footer. This footer contains a lot of distinct elements, yet it employs enough white space and color to keep everything in order.
Footer
Help Scout
Help Scout
Call-to-Action
Help Scout is a global remote firm that offers help desk software. For customer care professionals, the firm offers an email-based customer assistance platform, a knowledge base tool, and an embeddable search/contact widget.
What makes it unique?
These folks offer a ton of fantastic information to educate potential clients on how to address their problems while also demonstrating how they can do so. They offer CTAs on their landing page where you can obtain some free training and eventually opt-in with your email for some of their material. They may then utilize a drip email campaign to warm you up until you sign up for a free trial or demo.
Call-to-Action
Help Scout
Help Scout
Navbar
Help Scout is a global remote firm that offers help desk software. For customer care professionals, the firm offers an email-based customer assistance platform, a knowledge base tool, and an embeddable search/contact widget.
What makes it unique?
Unlike many other examples, Help Scout separated their list of links and their two call-to-action links to make it easier for your eye to discover them.
Navbar
HelpCrunch
HelpCrunch
Features
HelpCrunch is a customer communication platform that incorporates live chat software, email marketing, a help desk, a knowledge library, and other features.
What makes it unique?
HelpCrunch is a customer communication platform that provides a variety of goods. They have a drop down in the navbar that brings all product features together and lists them on one page.
Features
Harvest
Harvest
Pricing
Harvest is a time-keeping tool for freelancers that also contains invoicing, expense tracking, and team management capabilities.
What makes it unique?
Harvest organizes their two levels from least costly to most expensive, and adds a feature above the tiers that allows customers to change between monthly and yearly pricing with explicit text that encourages annual plans with a 10% discount.
Pricing
Gusto
Gusto
Social Proof
Gusto's people platform assists businesses like yours in onboarding, paying, insuring, and supporting dedicated employees. Payroll, benefits, and more.
What makes it unique?
This is a fantastic page chock-full of wonderful client testimonials. But... What you really need to notice is not the stories/testimonials! Instead, they discovered that by providing photos of the teams their potential clients can identify which team size Gusto is most suited for and relate to their findings 10x better. A very minor and unnoticed feature, yet one with enormous impact!
Social Proof
HelloSign
HelloSign
Homepage
HelloSign is the easiest way to send, receive and manage legally binding electronic signatures.
What makes it unique?
HelloSign divides their webpage and use motion to emphasize their key point: you can drag and drop a legal document in a few clicks and sign it in a beat. They utilize creative and engaging visuals to dispel the stereotype that “legal is boring.”
Homepage
Grow
Grow
Homepage
Grow is a cloud-based business analytics and reporting solution suitable for small to midsize organizations. The solution allows users to create customizable dashboards for monitoring business workflows and key activities.
What makes it unique?
Grow's objective, after all, is to attract commercial clients interested in advanced business analytics, not just anyone. Prominent ratings, featured clients, and testimonials, as well as several comprehensive screenshots, demo video in hero support the notion that Grow is a reliable partner to rely on.
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Optimizely
Optimizely
Facebook
Why do we like this?
This ad is clear with what they are offering. You do want to relaunch your website and you can't afford the risks associated with it. This ad easily convinces you to click that "Learn more" at the bottom.
You start feeling curious the moment you see this ad. The numbers they are talking about and the way they have presented it has made this ad stand out. Even the caption is to the point saying "Grow the traffic in less than 6 months". Nothing more, Nothing less. Just right!
You keep talking about yourself and your audience will keep ignoring you. This is simple yet a well thought out one that got people replying to the posts with websites.
The ad does not just ask you to download some random report. Each image in the carousel gives you an idea of what you get from the report. The benefit is well conveyed that you end up downloading the report by the time you finish the last image.
The ad instils curiosity among the audience by asking them to try out their ROI calculator to find out how much they save if they use their product. Smart :)
Involving your customers in things you are doing is a great way to gain their trust and loyalty. And this post has used the platform in the right way to achieve that.
Instead of just telling you why emails didn't work, you can see the screenshots of them making it easily understandable and making you scroll through till the end (Because your mind wants to see all of them).
This post doesn't just tell that you shouldn't use these subject lines. Instead, it gives you alternatives for your bad choices. This is how you create value in a short time.
The major part of the message is communicated with the ad creative itself. What to do, what not to do and how you can do it - Everything you need to know is addressed in this ad.