Swipefile for Marketing Operators

This is a traditional top-of-the-funnel call to action button. The call-to-action button is sandwiched between two paragraphs. It includes the time-sensitive term "now" as well as what consumers will receive if they click – free template.

Hotjar employs negative space and colors to draw attention to its primary CTA. Because it is vividly colored on a white backdrop, the CTA sticks out. You may have noticed that the CTA is duplicated in the site's main navigation as well. "Try it free" also informs the visitor that there will be no fee to get started, and the "No credit card necessary" text backs this up.

The primary Hey Taco CTA button prompts users to “Add to Slack,” as the product requires Slack to function. The orange color also stands out against the pale background. When a visitor clicks this button, they are sent to the Slack sign-in page, where they may link the app to their company's Slack account.

The footer's left side is stacked with links that let you to download the program via Google Play, WhatsApp, or the Apple App Store. These buttons are unmistakable due to their dark blue color. Hi5's corporate information is displayed on the right side of the footer. This footer contains a lot of distinct elements, yet it employs enough white space and color to keep everything in order.

Hiver offers a traditional price page that includes all of the necessary information. The page's headline is simply: 14 Day Free Trial, No Credit Card Required. The year/month toggle button is set to year by default, with a tiny “Save 20% ” doodle. The comparison table has its own page separate from the pricing page, which is a novel technique.

These folks offer a ton of fantastic information to educate potential clients on how to address their problems while also demonstrating how they can do so. They offer CTAs on their landing page where you can obtain some free training and eventually opt-in with your email for some of their material. They may then utilize a drip email campaign to warm you up until you sign up for a free trial or demo.

Unlike many other examples, Help Scout separated their list of links and their two call-to-action links to make it easier for your eye to discover them.

HelpCrunch is a customer communication platform that provides a variety of goods. They have a drop down in the navbar that brings all product features together and lists them on one page.

Harvest organizes their two levels from least costly to most expensive, and adds a feature above the tiers that allows customers to change between monthly and yearly pricing with explicit text that encourages annual plans with a 10% discount.

This is a fantastic page chock-full of wonderful client testimonials. But... What you really need to notice is not the stories/testimonials! Instead, they discovered that by providing photos of the teams their potential clients can identify which team size Gusto is most suited for and relate to their findings 10x better. A very minor and unnoticed feature, yet one with enormous impact!

HelloSign divides their webpage and use motion to emphasize their key point: you can drag and drop a legal document in a few clicks and sign it in a beat. They utilize creative and engaging visuals to dispel the stereotype that “legal is boring.”

Grow's objective, after all, is to attract commercial clients interested in advanced business analytics, not just anyone. Prominent ratings, featured clients, and testimonials, as well as several comprehensive screenshots, demo video in hero support the notion that Grow is a reliable partner to rely on.