Swipefile for Marketing Operators

Google employs simple design, plenty of white space, and emphasizes the primary value propositions for each pricing bundle. Their price page also provides graphical representations of what is included with each plan, as well as obvious CTAs.

Their blog because they don't strive to overcomplicate things in order to appear impressive or knowledgeable. Their about page does an excellent job of encapsulating their fundamental principles in an appealing manner, combined with a letter from the CEO that promotes additional browsing around to either read their blog or look at their product.

GoSquared begins with a strong H1 header that says, "We help businesses develop," which sets the tone and grabs the reader from the first response to bounce. They then follow up on that hook with a succinct goal statement that plays on the pain point of dealing with tool sprawl. The BEST thing about this website, though, is the stats they provide just below the fold.

This price page speaks directly to their core character — developers — and makes liberal use of white space, with brilliant flashes of color where they want you to look. They also utilize iconography to demonstrate the value of their products under each pricing level.

GoCanvas attempted to incorporate several value measurements. For instance, the number of users and contributions. They missed the point by giving too much information and confused customers by attempting to cover both metrics in one pricing breakdown:

Getaround quickly generates this impression of brightness and dynamism by using unique drawings and a vibrant color palette. Isn't this the ideal mood for a car rental service? The colors are toned down slightly in the following displays to attract emphasis to their fleet, mobile app capabilities, and maintenance regions.

The Github header is not straightforward; it has several unique components such as the GitHub logo mark, two groups of links, a search area, and two buttons to sign in or sign up.

GitBook promotes itself as a solution that every user will love. They rapidly explain what's in it for you by using 3D graphics, gradients, demo images, brief text blocks, and screen recordings.

Gemnote skillfully employs their hero picture to demonstrate the type of personalized corporate goods you can purchase in just a few clicks. They also employ an excellent conversion technique, employing a filled and a ghost button to entice additional clicks to a greater offer.

Full Bundle use negative space to draw attention to their major CTA. The white call-to-action "Our Work" stands out against the dark greys of the backdrop. Their choice of CTA is also deliberate.

The design Fullstory's main page is simple to navigate and describes exactly what the business offers. Furthermore, the website goes on to detail the major benefits of the service beyond the first headline and call to action. The layout is simple, ensuring that users do not abandon the site before signing up.

The design of FullStory is well-balanced. Content is easily consumable when it is presented in geomterical format surrounded by a lot of white space. On their webpage, the combination of unique data visualizations and animation stands out. It conveys the tale of what they're all about: providing relevant data to assist actual people.