Pardot

marketing

Pardot is B2B Marketing Automation by Salesforce that allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency.

Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.

Headquarters
San Francisco, California, USA
Website
Founder
Halsey Minor, Marc Benioff, Parker Harris
Features
  • CRM integration
  • Email marketing
  • Lead management
  • Social media marketing
  • Sales intelligence
  • ROI reporting