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Zapier
Zapier
Pricing
Zapier is a worldwide remote firm that allows users to link their web apps.
What makes it unique?
The firm provides multiple pricing categories, giving its audience something to think about before signing up.
Pricing
Zentail
Zentail
Homepage
Zentail is the fastest and easiest way to centrally manage your ecommerce business. It helps you accelerate growth with automation and efficient workflows.
What makes it unique?
Zentail makes a bold claim about being the “number one commerce operations management (COM) platform” and backs it up with a character featuring an adorable Zentalian
Homepage
Zoom
Zoom
Call-to-Action
Zoom's safe, dependable video platform supports all of your communication requirements, including meetings, chat, phone, webinars, and online events.
What makes it unique?
Their landing page exemplifies the relevance and timing. Given the current state of the globe, I believe Zoom's choice to respond in a timely manner was unquestionably correct. Especially given how many individuals were only recently introduced to the brand.
Call-to-Action
Zendesk
Zendesk
Pricing
Zendesk is a CRM business that focuses on customer service and develops tools to strengthen client interactions.
What makes it unique?
Zendesk's price page is simple and straightforward. They feature a toggle choice for enterprises at the top, two CTAs per pricing category, and a wealth of information to educate prospects on their alternatives. To decrease friction farther down the funnel, ZenDeck's price page puts a 'Most Popular' tag over their last bundle.
Pricing
Xtensio
Xtensio
Social Proof
Xtensio is a strategy and communications tool that makes it simple for teams to create, work on, share, and present. Xtensio is used by over 350,000 consultants, agencies, entrepreneurs, and educators to create smarter documents and streamline their workflow.
What makes it unique?
It is tough to explain to individuals why they require your program. Using examples from existing users is the quickest and easiest method to accomplish this. This not only makes it easy to demonstrate what makes your product distinctive, but it also helps to develop trust faster.
Social Proof
Xactly
Xactly
Landing Page
Xactly Corporation is a pure-play cloud-based corporate software and services provider. They provide solutions to manage sales performance, sales effectiveness, sales pay, and staff engagement.
What makes it unique?
The landing page for Xactly is simply devoid of clutter. It's only one page. There is just one form. There are no frills. There will be no strange inquiries. And, most of all, it alleviates any possible discomfort by outlining exactly (get it?) what measures are to be taken next. You may receive the exploratory call, but it will be focused on you and what you require. That data will then be used to assist define the custom demo.
Landing Page
Xero
Xero
Pricing
Xero is a company accounting software that links you to your bank, accountant, bookkeeper, and other business apps.
What makes it unique?
They use microcopy, iconography, and clear price alternatives to show which pricing plan is ideal for particular demographic. Xero also emphasizes the center column as their most popular price options, with the opportunity to learn more about the unique pricing plans.
Pricing
Workday
Workday
Social Proof
Workday, Inc. is a provider of ondemand financial management and human capital management software in the United States.
What makes it unique?
Workday's Newsroom highlights stories that have featured them for their corporate culture or anything that demonstrates how they are better than their rivals, is a clever use of social proof: They amaze site visitors from the time they try to discover more about the firm by showcasing a well-known journal with experience in business.
Social Proof
Wise
Wise
Homepage
“A cheaper, faster way to send money abroad”.They had us at "cheaper" and "faster." Wise is a global money transfer network that eliminates hidden costs and only utilizes accurate exchange rates.
What makes it unique?
Wise's user interface (UI) is attractive. They don't spend any time getting to the meat of the matter - how much money you could save. A built-in exchange rate calculator allows prospective clients to see for themselves how much money they may save by using Wise instead of a typical bank transfer.
Homepage
Wistia
Wistia
Pricing
It's a simple platform that converts your videos and podcasts into powerful marketing tools. Wistia is delighted to have assisted over 375,000 businesses in growing through video.
What makes it unique?
Wistia's price page displays three levels of plans: a free plan, a pro plan with transparent pricing, and an advanced plan that invites consumers to contact them. When testing your pricing page, you may discover that customers are more willing to pay if they believe they are getting a personalized package.
Pricing
Whimsical
Whimsical
Homepage
Whimsical is a unified suite of collaboration tools. It allows you to create flowcharts, diagrams, virtual sticky notes, and more.
What makes it unique?
Whimsical welcomes casual browsers with a bright color splash, whimsical backdrop design features, and rave feedback from existing users.
Homepage
Webflow
Webflow
Pricing
Webflow enables web designers to create sophisticated, responsive, and customized websites on a totally visual canvas that requires no coding.
What makes it unique?
The microcopy sprinkled across the page gives the appropriate degree of detail for users as their eyes wander across the screen, and the website also contains a table of contents with a FAQ section on the left-hand side of the screen.
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Hubspot
Hubspot
Twitter
Why do we like this?
This video gives you a clear picture of what you can expect from the conference and answers all the necessary questions you might have about the conference.
Not sure how to make decisions that concern your audience? This is how you do it. Just ask them. Ask where they hang out the most. Ask the right questions. You'll have genuine responses helping you to make better decisions.
The post talks about how you exactly feel every time and the product in itself come out as the solution. Also, it says free forever, a subtle yet powerful clickbait.
Do you care about your customers? That reflects in how your treat your employees. These kinds of posts showing care towards the employees build trust among the audience and make customers look up to you.
Imagine you are scrolling through your feed, you see something like this from Hubspot. Attention-grabbing! Isn't it amazing that how they have made a regular message this interesting and engaging?
The ad creative makes you think. Makes you think and believe what you really want. You know you want an easy to use, effective solution. You see this ad, you will have your aha moment - Yes, this is what I want.
You don't always have to talk in paragraphs. Sometimes saying the right thing is more than enough. How nice they tried adding value to the audience in a fraction of seconds.
Pay attention to three things here -1. Do marketing that people love, 2. It is for free and 3. You get a certification. Great flow and a perfect CTA - Register now.
This ad targets people who already know about Hubspot and are not sure whether it will fit them. They captured what is there on people's minds and answers exactly that.
Creating value for your audience in one way or the other is a great way of building a relationship with them. This ad (especially the ad creative) focuses on the value they are offering excellently which is a win-win for both sides.